Star Sports Television

Why Livestreaming?

SST Live streaming creates the ultimate first-screen experience by putting action straight into the sportsbook for sports fans to watch and bet upon. It provides quality live content to fill gaps around main domestic sport schedules, for example helping to drive activity in the daytime, weekdays and summer. It’s been a key reason for the global growth of in-play betting, turning sportsbooks into more complete entertainment providers, and delivering uplifts in all the key user metrics. Our Casino partners have also reported that the availability of streams helps drive pre-match betting too, and that it’s a great acquisition tool.